The most profitable ROI for your business is email campaigns. Your customers want to be reminded of your services and products.
As a web developer, I ask my customers what they will do to get repeat business or new clients. Invariably, they are unsure of what that next step is. Email marketing is the answer!
The first step is to collect your website visitors' email addresses and preferably full names, and how they heard about you, which requires a script, a form, a way to collect that data into a database and maintenance of dead or erroneous email addresses. I encourage my customers to adhere to optin requirements to be in compliance with the laws. Then, you must use some type of software to send out your announcement or newsletter. I am strongly against using your own email program such as Outlook or a free service such as hotmail or yahoo because you cannot track bounces or personalize your campaigns to name a few restrictions.
Because of the enormous amount of spam filling our mailboxes, hosting companies and ISP's have set restrictions regarding sending emails on the hosted service or through your ISP:
Most likely, if any of the above happens you may wind up getting banned from your hosting company.
- Limited # of emails sent at one time
- List break up more susceptible to filters
- Message can be filtered, blocked or undelivered without
- If messages perceived as spam, entire corporate email server
can be blocked by ISPs
In the past, I did the mailing for many of my clients. They sent me content copy and I charged a minimum of 15 cents per email address, not including any service fees charged for handling abnormal amounts of bounces, updating the database or other issues that may arise. A 500 email address list fee started at $75.00!
I found a much better solution! And cheaper - check prices with phone and email support included.
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